Introducing Inspo On Briefly

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A world of high quality case studies, campaigns, and inspo bites - just one click away.

We know that finding high quality inspo for your brief is a faff. Paywalls, list-icles, and a bunch of middling campaigns. So, we built a bank of hand-crafted inspo bites and case studies. And we even suggest relevant campaigns for your brief.

We hope Inspo on Briefly leads to more colourful briefs. And that those briefs challenge and inspire your agencies to better work.

Inspo as you go

We wanted to make the experience of finding inspo as joyful as possible, while making it less disruptive and distracting. We've spent many of our days trawling through search results looking for the perfect piece of inspo, only to find it locked behind a paywall. No task so productive should feel so unrewarding.

Great campaigns should be enjoyed and learned from, not endured - and definitely not thrown into a brief for their own sake.

So all of our case studies have been hand-picked, with each one delivering real business results. So you can find work that worked, one click away from your brief.

Personalised to your brief

We recommend campaigns and case studies based on the brief you're writing.

• Trying to engage Gen-Z in a low interest category? Here’s how Deutsche Telekom did it.
• Speaking to a niche audience of financial decision-makers? Here’s how Sage did it.
• Want to make use of all that customer data you have to create personalised transactional emails? Here’s a crazy cool thing Chipotle did.

We're new to recommendation algorithms, and have leaned on principles established by the best: Netflix, YouTube, Hinge and Bumble, and more. To begin with, our challenge was always going to be our dataset size. But in other ways, we're uniquely placed to deliver better recommendations, since we're able to match campaigns to the brief you're writing right now. Lots of improvements and tweaks will be coming, but for now we're satisfied that you can find something relevant for nearly every brief.

Never more than a 2 minute read

Awards juries might love a long read. But when you're planning a campaign, inspiration needs to strike - not dawdle. We hate the word snackable, but it's exactly what we were after. Content that's detailed enough to help you understand and learn from a campaign, and then make a decision about whether it's right to include in your brief, but short enough to keep it interesting and avoid pulling you out of the real task at hand - writing a marketing brief. So Inspo on Briefly highlights only the key information: the challenge, the strategy, the execution and the results, along with all the relevant assets.

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You can find all of this is behind a shiny new purple button in Briefly's compose window.

Find your inspo on Briefly.