Briefing 101

Whether you're just getting started or already a pro, here's everything you need to draft and present a brilliant marketing brief

Overview

Find the right template for your project - whether big or small.

Best-practice, examples & templates for writing the perfect marketing brief

For those briefing a creative team, here's everything you need to know to write an inspiring creative brief.

Deep dives

Everything you need to do before you start writing a brief.

How to write a sharp problem statement for your marketing brief to inspire your agency and get you to better work.

Everything you need to know about setting SMART objectives.

Building a map of your market. Why you need one and how to create one.

Everything you need to know about finding and describing your target audience.

Learn to craft a compelling value proposition for your brand.

Key messages are what you hope your audience will remember after they see your campaign. Learn how to craft them in this article.

What even is an insight? And how do I know when I've got one? Find out here.

Finishing Touches

Avoid the 100-page briefs by learning how to summarise your marketing research into actionable, snackable insights.

Tie a pretty bow on your brief with all the detail your agency will need.

There's nothing worse than a boring marketing brief. Find out how to make yours inspiring here.

Top tips for delivering your brief to your agency or creative team.