Marketing Examples
A curated collection of 0+ pieces of marketing inspiration, analysed and broken down for your next campaign.
How Heinz, KFC and Magnum used empathy, weirdness, and media magic
An analysis of three creative campaigns: Heinz's Baby Food campaign, KFC's Believe in Chicken campaign, and Magnum's Nothing Cracks Like a Magnum campaign.
View article
How Pregnant Then Screwed & Persil get IWD right
A look at how two brands are celebrating International Women's Day, from Pregnant Then Screwed's shredding campaign to Persil's Arsenal partnership.
View article
How Jameson, Virgin Media & Tesco drive first time purchases
A look at how major brands are driving first time purchases, from Jameson's St Patrick's Day campaign to Virgin Media's F1 sponsorship.
View article
How KFC, Durex and Who Gives A Crap celebrate Valentine's Day
How three brands from three different categories celebrate Valentine's Day.
View article
Every single Super Bowl ad from 2025
A comprehensive analysis of all the major Super Bowl LVIX advertising campaigns, featuring celebrity appearances, creative storytelling, and brand innovation.
View article
How Ford, TfL, and World ID changed perceptions
How Ford Pro championed tradespeople, TfL rebranded the Overground, and World ID tackled data privacy through creative campaigns.
View article
How Uber used innovative media placement
Uber's creative approach to OOH advertising, leveraging unexpected placements and contextual relevance to capture attention.
View article
How Apple, Nissan (& kind of Hellmann's) made their marketing more inclusive
A look at how major brands are authentically incorporating inclusivity into their marketing campaigns, from Apple's emotional Christmas ad to Nissan's cultural initiative.
View article
Every single Christmas ad from 2024
A comprehensive analysis of all the major Christmas advertising campaigns from 2024, featuring emotional storytelling, creative innovation, and brand messaging.
View article
How Sainsbury's, John Lewis and Campari made cinema with their ads
A look at how major brands are authentically incorporating inclusivity into their marketing campaigns, from Apple's emotional Christmas ad to Nissan's cultural initiative.
View article
How McDonald's, Nike & Greggs bait and switch in their marketing
A deep dive into creative marketing tactics from major brands: McDonald's staged product leaks, Nike's evolving victory narrative, and Greggs' upmarket brand stunts.
View article
How Campo Viejo, Taco Bell and others used experiential marketing to drive local engagement
Exploring four creative experiential marketing campaigns: Campo Viejo's artistic wine tasting, Barbour's quilted exhibition, Alpro's street art, and Taco Bell's student-focused tuk-tuk service.
View article
How Poppi, Levi's, and Dr. Squatch Used Celebrity Brand Ambassadors to Drive Engagement
Exploring three creative brand ambassador campaigns: Post Malone x Poppi, Sydney Sweeney x Dr. Squatch, and Beyoncé x Levi's iconic laundromat recreation.
View article
Burger King, Heinz, and Calm: Navigating Sensitive Advertising in 2024
An analysis of how three major brands - Burger King, Heinz, and Calm - approached sensitive subjects in their 2024 advertising campaigns, exploring the delicate balance between insight and controversy.
View article
How Tesco, Woolmark, and ITV used fear to get audiences to tune in
An analysis of how three major brands - ITV, Woolmark, and Tesco - leveraged different types of fear in their 2024 advertising campaigns, from social experiments to environmental concerns.
View article
How Lurpak, BA and more challenged opinions to drive conversation
An analysis of how four major brands challenged established consumer perceptions in 2024, from Lurpak's plant-based approach to British Airways' business class messaging.
View article
4 tiny social ads from Amazon, Uber, and more that tried to punch above their weight
An analysis of how four major brands innovated on social media in 2024, from WeTransfer's break-up announcement to Amazon's clever TikTok tactics.
View article
How Malibu, SheSays and more tried to do some social good with their advertising
An analysis of how four brands combined business success with social impact in 2024, from Malibu's water safety campaign to Specsavers' hearing health initiative.
View article
How Pom Bear and others created some good, old-fashioned family fun
An analysis of how four major brands created family-friendly advertising in 2024, from Pom-Bears' belly buttons to M&M's Minis launch.
View article
How Heineken and others put their thinking caps on for product placement
An analysis of how four major brands innovated with product placement in 2024, from Doritos' fiery displays to Bodyform's storytelling approach.
View article
Standout work from Lynx, Monzo, Jaffa Cake and more!
A deep dive into five creative advertising campaigns from 2024, featuring Lynx's clever Arsenal tie-in, Monzo's innovative Greggs partnership, Jaffa Cake's identity crisis, Amazon's nautical business ad, and Müller Light's fresh positioning.
View article
How can you lean on trends without being tacky? See how KFC, Heinz and Blank Street did it
A deep dive into how three major brands leveraged cultural trends in 2024, from KFC's conspiracy theories to Heinz's sauce mixing phenomenon and Blank Street's data-driven activations.
View article
3 campaigns that used smart cultural insights to get to great work
An analysis of three powerful campaigns: Heineken's football-inspired insurance, Chester Zoo's photo-driven storytelling, and domestic violence awareness during major tournaments.
View article
How BHF, PCUK and Coppafeel handled serious topics to make great advertising
An analysis of three charity campaigns tackling serious health issues: BHF's emotional football tributes, Prostate Cancer UK's future-focused storytelling, and Coppafeel's age perception challenge.
View article
3 outstanding sports anthems from Gatorade, Paddy Power, and Adidas
An analysis of three powerful sports campaigns: Gatorade's youth revival, Paddy Power's humorous take on England's chances, and Adidas' star-studded football celebration.
View article
How Starbucks, Deli Kitchen and Wilkinson Sword made OOH work
An analysis of three distinctive outdoor campaigns: Starbucks' summer personalization, Deli Kitchen's flat-out creativity, and Wilkinson Sword's copywriting controversy.
View article
How Monzo, Heinz and Asda used hyperbole to 'exaggerate' their marketing
An analysis of three creative campaigns using exaggeration: Monzo's surreal comparisons, Heinz's superfan stories, and Asda's British summer behavior amplification.
View article
3 ads that all used the same song???
An analysis of three campaigns using the same iconic track: M&S's summer vibes, Mini's electric energy, and Jam Shed's viral moment, all powered by Technotronic's Pump Up The Jam.
View article
A masterclass in comedic advertising from Lynx and more
An analysis of three campaigns using humor to drive memorability: Mike's Hard Lemonade's gatekeepers, Graze's inner voice, and Lynx's dark comedy approach.
View article
How Cruzcampo, Domino's and Kronenbourg used puns to make their ads pop
An analysis of three campaigns using wordplay: Cruzcampo's cruising pun, Kronenbourg's twisted visuals, and Domino's high-four fellowship approach.
View article
Marketing without the product? See how McDonald's and more did it
An analysis of three creative campaigns that avoided showing their products: LoveHoney's cheeky alternatives, McDonald's mysterious changes, and Hellmann's calendar revolution.
View article
How McDonald's, Beko and Marmite turned product usage into great creative
An analysis of three creative campaigns focused on product usage: McDonald's delivery anticipation, Beko's appliance inheritance, and Marmite's smuggling operation.
View article
How Hiscox broke their billboards and McDonald's broke friendships
An analysis of three creative campaigns: Hiscox's disastrous billboards, McDonald's pre-nug agreements, and Huel's perfectly-timed influencer partnership.
View article
How BA, Tracksmith & Prost8 do simple, creative ads
An analysis of three creative campaigns: BA's window-seat perspective, Tracksmith's amateur running love story, and Prost8's cheeky awareness campaign.
View article
How Nando's & Stella Artois use star power in their ads
An analysis of three celebrity-driven campaigns: Nando's cultural collab with Saka, Stella's Beckham misdirection, and Axe's locker room challenge.
View article
How B&Q and Cleanipedia make their OOH ads stand out
An analysis of three distinctive outdoor campaigns: Asda's Easter farm fantasy, B&Q's empowering wordplay, and Cleanipedia's blacklight revelations.
View article
How Dove, Haribo & Flora maintain their brand platforms
An analysis of three brand platform campaigns: Dove's fight against harmful beauty standards, Haribo's enduring Kids' Voices concept, and Flora's quirky plant-based messaging.
View article
British Airways flip the camera in latest campaign
An analysis of BA's innovative OOH campaign that turns the lens inward, capturing the wonder of air travel through passengers' expressions at 35,000 feet.
View article
How Just Eat used Wes Anderson-style animation to expand their market
An analysis of Just Eat's charming stop-motion campaign featuring cuddly mascots, created by the studio behind Fantastic Mr. Fox, to promote their grocery delivery service.
View article
How B&Q breathed new life into its 'You Can Do It' slogan
What went into B&Q's new campaign that reinvents their 40-year-old slogan, turning voices of doubt into a rallying cry for DIY confidence.
View article
How IKEA made staying home feel rebellious
An analysis of IKEA's creative campaign that transforms home activities into acts of rebellion, showing how staying in can be more exciting than going out.
View article
How Google made AI accessible in their Super Bowl ad
An analysis of Google's emotional Super Bowl campaign that showcases their AI technology through the lens of accessibility and human connection.
View article
How KFC's creative advertising makes their products stand out
An analysis of how KFC turned a simple product feature into memorable creative, breaking traditional product marketing conventions with humor and simplicity.
View article
How Magnum's 'Stick to the Original' campaign won over audiences
An analysis of Magnum's premium positioning campaign that uses humor and storytelling to justify their price point, earning System1's 'Exceptional' rating.
View article