The World in Briefly - Latest Marketing News & Updates

Marketing Examples

How Heinz, KFC and Magnum used empathy, weirdness, and media magic

An analysis of three creative campaigns: Heinz's Baby Food campaign, KFC's Believe in Chicken campaign, and Magnum's Nothing Cracks Like a Magnum campaign.

2 feminist marketing campaigns that get IWD right

How Pregnant Then Screwed & Persil get IWD right

A look at how two brands are celebrating International Women's Day, from Pregnant Then Screwed's shredding campaign to Persil's Arsenal partnership.

3 examples of marketing that drives first time purchases

How Jameson, Virgin Media & Tesco drive first time purchases

A look at how major brands are driving first time purchases, from Jameson's St Patrick's Day campaign to Virgin Media's F1 sponsorship.

3 Valentine's Day Marketing Campaigns that we love

How KFC, Durex and Who Gives A Crap celebrate Valentine's Day

How three brands from three different categories celebrate Valentine's Day.