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How Ocado, Doom and Amazon made a splash in May 2025
An analysis of three creative campaigns in May 2025, including work from Ocado, Doom and Amazon.
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A CMO's Guide to AI in 2025
A no-nonsense, no-hype, painfully-practical guide to AI - where it's at, where it's going, and what it means for your marketing function.
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How Stella, Pampers, Snapchat and more created beautifully minimalist ads
An analysis of three creative minimalist campaigns in April 2025, including work from Stella, Pampers and Snapchat.
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Jeff Miner talks about how he uses Briefly in his creative practice
Jeff used to lead global creative at Google. Now he runs his own shop. He sat down with Gabriel to discuss how he's using Briefly with clients like David Yurman to drive creativity and effectiveness.
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How The Ordinary, Duracell and McDonald's launched some unconventional brand marketing
An analysis of three creative campaigns that did some unconventional brand marketing in March 2025, including work from The Ordinary, Duracell and McDonald's.
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How Heinz, KFC and Magnum used empathy, weirdness, and media magic
An analysis of three creative campaigns: Heinz's Baby Food campaign, KFC's Believe in Chicken campaign, and Magnum's Nothing Cracks Like a Magnum campaign.
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