Welcome to Briefly for agencies - all of Briefly’s AI-powered brief-writing knowledge, now redesigned to help agencies get better, more detailed, more inspiring briefs from their clients.
We’ve spent a year working with some of the world’s biggest brands, building a platform that helps them craft, refine and deliver outstanding briefs.
But Briefly’s founding team is made up of ex-agency folk. And we know that agencies live and die by the quality of briefs they receive. If the last year taught us anything, it’s that agencies are the ones who get battered by bad briefs.
A clear, detailed brief sets the foundation for successful campaigns and creative work, but getting that information from clients can be frustrating. Clients don’t always know how to articulate what they need, which can lead to countless back-and-forths, wasted time - and feeling like you’re starting every new project on the back foot.
As well as all of the tools we’ve built to help clients write better briefs, Briefly for agencies introduces new ways to give agencies control over the briefs that come into the building.
Your shared source of truth with your clients. One of the biggest struggles client and agency-side is getting the right inputs for briefs and campaigns. Briefly’s Brand Intelligence is a smart system that draws on brand documents, research and notes to add detail and insights to each and every brief.
Like a seasoned account manager, three days faster. From our own experience, and from the last year, we’ve learned that a common part of the briefing process is a moment of discussion - time to huddle over the brief and interrogate what needs to be done to answer it. Now imagine that that conversation didn’t need to include “Who is the target audience?”. Imagine if those questions could be asked and answered when the client is writing the brief. Briefly composes intelligent questions, with the full context of clients’ Brand Intelligence, to drill down into all of the basics before the brief even lands with the agency team.
Briefs the way you want them. We announced Flows for everyone a little while back. But they were initially built to hand control over templates to agencies. You can now create custom briefing flows that adapt to your specific requirements. Whether you need details for a complex multi-channel campaign or a simple creative request, Briefly helps you capture the right details and add your own agency topspin to every brief that comes in.
As always, Briefly’s AI will continue to offer best-in-class recommendations, ensuring that no important detail gets missed. From target audience insights to media formats, Briefly’s suggestions help refine and enhance the information your clients provide.
Working with multiple stakeholders? No problem. With Briefly for agencies, you can easily collaborate with clients, gathering input from key players without the hassle of managing multiple email threads or fragmented feedback.
A growing bank of the world's most effective case studies. Reference the work directly from the brief to set your creative ambitions with your clients, or browse the database to inspire your next big idea.
We know that one of the biggest challenges is getting clients to fill out detailed briefs. So we designed Briefly to be intuitive, with a conversational approach to briefing, that makes the process smooth and easy and guides your clients step by step without overwhelming them.
This release is just the beginning. We’re already working on exciting new features, like deeper integrations with project management tools and advanced analytics to help you measure the quality of the briefs you receive over time.
Stay tuned for more updates, and if you haven’t tried Briefly for agencies yet, now is the perfect time to see how it can transform the way you work.
We’re committed to helping agencies get the best possible briefs from their clients, for every single project. Try Briefly for agencies to see what the difference can do for your agency.