Finally, a better way to brief

Briefly is the delightful briefing platform that helps marketers write clear, focused, inspiring briefs. Every time.

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Painted tunnel trap

Outline

Build briefs conversationally

Answer smart questions and work with Briefly to brainstorm ideas, refine your thinking and learn from your org's data

How Briefly helps

Life before Briefly

You look at your watch. It's time for your marketing team's 6th consecutive annual brief-training workshop. Half of last year's attendees have left. Half of the remaining have forgotten everything that was covered.

You look up at your laptop and stare blankly at the brand strategy plan you've spent 2 months drawing up. You sigh.

You know that:

There are too many campaigns to personally oversee
Many of them will miss the strategic bullseye you've worked hard to find

Your phone buzzes. Three texts from your CEO:

What are we doing with all the data we're spending loads of money to collect?

And what's the AI strategy for the marketing team?

I just recreated our last social campaign with ChatGPT's image generation. Why did it cost so much for us to do this?

Life after Briefly

Briefly is training your team on how to write excellent marketing briefs every time they sit down to write one.
They're improving every week, and are becoming a legion of confident, strategically rigorous marketers.

Your latest update to the brand's strategic direction has just been uploaded to your Business Intelligence on Briefly.
You sit back, confident that every brief your team writes will draw from the strategy you painstakingly developed.

You reply to your CEO:

We've upgraded the way the entire team writes briefs. We're now using a combo of our own data and LLM-goodness to start every campaign on the front foot. Better briefs means better work - that an AI alone just could not replicate.

Effective briefs? Check.
Compliance? Double checked.

Increase in agency satisfaction with the briefs they receive on Briefly

"Briefly is enabling ITV's Marketing team to write better briefs in faster time scales and create more inspiring briefs for creative teams."

Ed Ross

Marketing Director, ITV

Privacy as standard

We never train our models on your data. We're GDPR and CCPA compliant. And we're on our way to securing SOC 2 and ISO 27001 certifications.

The first purpose-built briefing tool

Don't believe us? Compare us to the rest...

		General AI Tools		Project Management Tools			Marketing Platforms		Legacy Tools
									Word + Email
AI brief writing
Built-in best practice
Brief builder experience
Powered by your Business' docs and data
Real world inspo and case studies
AI research and redrafting tools
Custom templates
Custom workflows
Live collaboration
Comments, feedback & approvals
Brief quality analytics
SAML SSO
Role-based access

Frequently asked questions

Have a not so frequently asked question? Send us an email and we'll do our best to answer it.

What is Briefly and why did you build it?: Briefly is the delightful briefing platform - designed to help your team write better briefs, faster. It seemed mad to us that the best tools people had to write briefs were Word doc templates and ticketing systems - neither of which help you actually write a great brief. We thought there must be a better way. Hence, Briefly.
Is Briefly customisable?: Yes! We designed Briefly to be easy to get started with, but we also built it like Lego - so it's infinitely customisable. You can bring your own templates, workflows, and style preferences.
Do you have a free trial?: Yes, you can start writing briefs for free, no card required. After about two weeks of playing around, we'll ask you to sign up for a paid plan. If you need more time, just let us know.
Do you train on my data?: Nope. We never train on your data. If you're worried about privacy, or have a strict procurement regime, get in touch and we'll walk you through our policies and processes.
Do you integrate with my existing tools?: Maybe. We're currently building integrations with 'input' tools like Box and Google Drive, and 'output' tools like Monday, Slack, and Notion. If you have a must-have integration, let us know and we'll do our best to make it happen.
I'm an agency, can I use Briefly?: Yes! Briefly for agencies is currently live with a select group of agencies. It's designed to help you get better briefs from your clients, so you can start projects on the front foot. If you want to join the crew, just request a demo.

Brilliant work awaits

Find out what you and your team can accomplish with the power of Briefly at your fingertips.