2
min read
LONDON — Briefly, a marketing technology startup, has been selected by ITV’s Marketing team to drive effectiveness and efficiency in their marketing briefing process.
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Briefly was set up to address the lack of tools available to marketers when they write a marketing brief.
The platform makes use of Gen AI to speed up the brief-writing process, to provide personalised feedback on each brief and to inspire the team with case studies from similar, effective campaigns.
Briefly’s goal is to ensure every brief drives business and inspires creativity.
ITV’s marketers will also have access to Briefly’s ‘Business Intelligence Engine’, allowing them to draw on insights and data from across the ITV business.
“Great work starts with a great brief. Briefly’s ability to provide objective feedback and bring relevant insights to every brief will help ITV make more of the work that shapes our culture and drives business." said Gabriel Sayers, chief executive officer at Briefly.
"We're thrilled to help refresh the briefing process for the UK’s biggest commercial broadcaster.”
Ed Ross, ITV Marketing Campaigns Director, said: “Working with Briefly is enabling ITV’s Marketing team to write better briefs in faster time scales and create more inspiring briefs for creative teams. It’s an innovative way to enhance our skills and assist the team in the work that they do. Marketing has already been a huge growth lever for ITV and we look forward to working with Briefly and taking it to the next level.”
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