What's inside
- Why thinking like a salesperson (not a budget-asker) is the unlock.
- The three sales muscles to use: multi-threaded buy-in, creating urgency, and handling objections.
- A who's who of stakeholders to multi-thread - Champion, Economic Buyer, Technical Buyer, anti-champions and the rest.
- The two questions to answer per stakeholder, in their language.
- The collateral checklist - what to actually put together for sign-off.
- A real worked example: $1.8M of savings, mapped problem-by-problem.
- A case study of how one team got AI sign-off in 6 weeks instead of 6 months by tying it to a quarterly planning cycle.
Who it's for
Anyone trying to get an AI tool past their procurement, IT, or finance gatekeepers without weeks of back-and-forth.