Marketing Examples

A growing bank of more than 105 creative marketing campaigns

How Sainsbury's, John Lewis and Campari made cinema with their ads

How McDonald's, Nike & Greggs bait and switch in their marketing

How Campo Viejo, Taco Bell and others used experiential marketing to drive local engagement

How brands like Levi's and Dr Squatch are using celebrities to drive fame and win favour

How Heinz, Burger King and Calm handled sensitive subjects with some grace

How Tesco, Woolmark, and ITV used fear to get audiences to tune in

How Lurpak, BA and more challenged opinions to drive conversation

4 tiny social ads from Amazon, Uber, and more that tried to punch above their weight

How Malibu, SheSays and more tried to do some social good with their advertising

How Pom Bear and others created some good, old-fashioned family fun

How Heineken and others put their thinking caps on for product placement

Standout work from Lynx, Monzo, Jaffa Cake and more!

How can you lean on trends without being tacky? See how KFC, Heinz and Blank Street did it

3 campaigns that used smart cultural insights to get to great work

How BHF, PCUK and Coppafeel handled serious topics to make great advertising

3 outstanding sports anthems from Gatorade, Paddy Power, and Adidas

Stunning OOH from Starbucks and more

How Monzo, Heinz and Asda used hyperbole to 'exaggerate' their marketing

3 ads that all used the same song???

A masterclass in comedic advertising from Lynx and more

How Cruzcampo, Domino's and Kronenbourg used puns to make their ads pop

Marketing without the product? See how McDonald's and more did it

How McDonald's, Marmite, and Beko used product usage insights in their marketing

How Hiscox broke their billboards and McDonald's broke friendships

How BA, Tracksmith & Prost8 do simple, creative ads

How Nando's & Stella Artois use star power in their ads

How B&Q and Cleanipedia make their OOH ads stand out

How Dove, Haribo & Flora maintain their brand platforms

British Airways flip the camera in latest campaign

Just Eat lean into film to get us to buy groceries online

How IKEA take on the cost of living crisis

How B&Q breathed new life into its "You Can Do It" slogan

How Google do purpose

How KFC playfully communicate their key message

How Magnum deal with imitators