Marketing Examples

A growing bank of more than 105 creative marketing campaigns

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How Sainsbury's, John Lewis and Campari made cinema with their ads

How McDonald's, Nike & Greggs bait and switch in their marketing

How Heinz, Burger King and Calm handled sensitive subjects with some grace

How Tesco, Woolmark, and ITV used fear to get audiences to tune in

How Lurpak, BA and more challenged opinions to drive conversation

How Malibu, SheSays and more tried to do some social good with their advertising

How Pom Bear and others created some good, old-fashioned family fun

How Heineken and others put their thinking caps on for product placement

Standout work from Lynx, Monzo, Jaffa Cake and more!

How can you lean on trends without being tacky? See how KFC, Heinz and Blank Street did it

How BHF, PCUK and Coppafeel handled serious topics to make great advertising

3 outstanding sports anthems from Gatorade, Paddy Power, and Adidas

How Monzo, Heinz and Asda used hyperbole to 'exaggerate' their marketing

3 ads that all used the same song???

A masterclass in comedic advertising from Lynx and more

How Cruzcampo, Domino's and Kronenbourg used puns to make their ads pop

Marketing without the product? See how McDonald's and more did it

How BA, Tracksmith & Prost8 do simple, creative ads

How Nando's & Stella Artois use star power in their ads

How Dove, Haribo & Flora maintain their brand platforms

British Airways flip the camera in latest campaign

Just Eat lean into film to get us to buy groceries online

How IKEA take on the cost of living crisis

How B&Q breathed new life into its "You Can Do It" slogan

How Google do purpose

How KFC playfully communicate their key message

How Magnum deal with imitators

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