Great work begins with a great brief.
But the tools available to help us write them aren’t up to scratch.
That’s why most briefs are bad.
That’s also why we started Briefly.
We’ve spent the last year working with some of the most sophisticated marketing teams in the world to understand the problem and build a new set of tooling to solve it.
In doing so, we’ve accumulated a waitlist of more than 5000 companies.
Which means we’ve failed to help more than 5000 people who are tired of broken templates and ineffective briefing training.
Today that changes.
We’re now in a position to take the learnings from those Enterprise customers and apply them to a product that is accessible, affordable and brilliant to use.
So that anyone, in any sized-company can write stand-out briefs that deliver stand-out work.
Welcome to Briefly’s Public Release.
To release this self-serve version of our platform, we had to break our 2-week release cycle. But with good reason. This build required some significant redevelopments of our platform. Here are three highlights:
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Your Brand Canvas is now the centre of your Brand Intelligence on Briefly.
It provides Briefly with context on your business - from the products you sell to your past campaign’s performance. The stronger your brand canvas, the more useful Briefly’s AI generations will be.
That said, getting a whole company’s worth of context down on paper is no easy feat. That’s why we’re also launching the Brand Canvas Builder. This is a conversational AI that will help guide you through the process of creating your canvas, pointing out blindspots and writing up your rough notes.
In the coming weeks, we’ll be introducing more ways to measure, improve and expand your Brand Canvases.
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Lots of marketers just need a brief template that works. That’s why we’re introducing universally available, best-in-class brief templates from Briefly - they cover a range of projects so there should be one that suits your need (if there isn’t, just drop us an email).
But we know that some of you are a bit more… particular. And so we’ve designed an easy way to create your own templates in Briefly while still benefiting from the power of Briefly’s AI in drafting and refining your briefs.
Our drag-and-drop template builder allows you to quickly spin up your template and then add custom instructions on how to fill it out, like: ‘Don’t mention that outdated audience segment’, ‘Keep the Considerations brief’, or even ‘Our Key Messages must rhyme’.
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With custom templates and new Brand Canvases come dynamic intro questions.
Briefly now recognises gaps in its knowledge between what it already knows about your brand and what it needs to know to help you write this next brief.
Each question Briefly asks is targeted to close those gaps. So, every first draft Briefly writes will feel closer to the final thing.
We launch today with 3 plans:
🩲 Smarty Pants
For solo-marketers and startups that need to get good briefs out the door fast.
🩲 Fancy Briefs [Note to self: Why isn’t there a second underwear emoji???]
For marketers who care about writing the best briefs to get to the best work
🩳 Heavyweight Boxers
For big firms that love process and need quality briefing at scale.
Full specs can be found on our pricing page. Both Smarty Pants and Quality Briefs come with 10 day free trials.
We started Briefly after 5 years in advertising/marketing. We know how hard it is to break into this industry and how hard it is to keep at it. Junior talent is underpaid and undertrained.
So, if you’re 25 or under, we’re offering you Briefly completely free for a year.
We hope it’ll guide your development and help you create some outrageously good work.
(To apply for the Young Marketer programme, just follow the ‘Under 25?’ link when you get to the plan selection page after signing up.)
💵 Plan selection and billing integrations
🔋 Created a progress indicator for the Canvas Builder
💺 Seat & Team management
💌 Enabled user invites in Admin
👑 Enabled user permission management in Admin
🧾 Created Manage Billing page in Org Settings
📦 Introduced universal, best-in-class templates
🛳️ Completely redesigned the Onboarding flow
🛠️ Added fancy rich-text tooltips
📧 New Onboarding emails