How to identify AI use cases in creative ops

A practical framework for spotting where AI actually moves the needle in your creative operation - and where it doesn't.

What's inside

Why 95% of AI pilots are failing (it's almost never the models).
"Phantom pain" - why starting with the biggest, hairiest problem is usually a trap.
A scorecard of what separates a good AI use case from a bad one - frequency, ROI clarity, stakeholder count, and the rest.
"Autopilots" - why traditional SaaS pilots tend to fail for AI tools, and what to do instead.
The Forward-Deployed Engineer model: scoping a project so it actually ships.

Heads of creative ops, in-house agency leads, and ops managers who keep being asked "where does AI fit?" and want a defensible answer.