Proving your RTBs with your media choice

Most people in Spain didn’t know that ALDI have some of the best fresh produce. They thought traditional markets were the place to go - where your fruit and vegetables get wrapped up in today’s paper. ALDI set an ambitious challenge to show how fresh they are: put an ad in newspapers with photography of their fresh produce - wrapped in that very same newspaper. These lightning-fast press ads were produced in 90 minutes.

The work