Refreshing an annual campaign idea
In 2022, DoorDash offered same-day flower delivery for Valentine's Day. In 2023, they wanted to repeat the campaign, but needed a new twist. So they focused on self-love and female pleasure.
In 2022, DoorDash offered same-day flower delivery for Valentine's Day. In 2023, they wanted to bring a fresh twist to the conversation and focus on self-love and female pleasure. To capture attention, DoorDash introduced the Self Love Bouquet. The bouquet consisted of 11 real roses and one Rose™, the most popular female sex-toy of the last 5 years. By combining flowers and a sex-toy, DoorDash aimed to attract single women who typically don't buy flowers on Valentine's Day. The campaign successfully reached this new audience and actually enabled them to put self-love into practice. The campaign earned 960k impressions, $17m gross sales volume, and doubled DoorDash's order values from the previous year.
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The work
