Fundraising for your future
Fast fashion is terrible for the environment. Promising green technologies exist, but need funding to scale quickly enough for big brands. So H&M gave them a global platform.
H&M knew that the fashion industry needed to change to become more sustainable. The technology to do so exists, but doesn’t have the platform or the funding to scale quickly enough for big brands. So H&M created the Billion Dollar Collection. They identified 10 technologies and start-ups that could change the fashion world, created virtual garments to visualise the breakthroughs, and created a lookbook for investors and the wider world to see these new technologies. The campaign earned a reach of 94m and directly resulted in one of the startups closing a $4.6m funding round.
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The work
