OOH· USA· 2009· Entertainment
Listening to a billboard
To launch a new show that would be filled with half-truths and intrigue, HBO invited passersby to listen to the secret lives of others.
HBO was launching their new show, 'Big Love', which centred on the complex and secretive lives of a polygamous family in Utah. To engage people with the intrigue of the show, they created a series of special-build OOH ads where passersby could plug their headphones into the billboard to listen to the secrets of those 'ordinary' people in the imagery.
The work
