Activation· International· 2018· Entertainment
Speaking with your audience
When a show's storytelling is its strength, why not let its audience create stories of their own?
HBO wanted to re-engage Westworld's fanbase ahead of the release of Season 2. To do so, HBO invited their fans into an interactive story of their own- launching 'Westworld: The Maze'. The game was available on all Alexa devices and allowed players to explore the show's world from their own living room. The average fan spent more than 14 minutes playing along, and the activation generated 250+ pieces of press coverage.