Using beloved cultural symbols
Just Eat had "Did Somebody Say" as a global creative platform, but wanted to appeal directly to the UK market. They teamed up with a celebrated studio to create a series of cute, twee ads designed to be loved by Brits.
Victoria Gold, UK and Ireland marketing director at Just Eat, referenced the rise in more delivery occasions:
“As we continue to see a rise in demand for food delivery in non-traditional takeaway moments such as breakfast and lunch, as well as a huge appetite for grocery delivery, it’s key that we show consumers that Just Eat has all their favourite restaurants and grocers for all food-ordering and convenience moments.
'The joy of everyday' aims to show how Just Eat fits seamlessly into people's lives beyond the stereotypical Friday night takeaway.”
The ads are creatively led by 12 stop-motion characters, designed by agency McCann London’s creative directors Matt Searle and Olly Wood, and brought to life by Arch Model Studio - who worked on Wes Anderson's stop-motion films.