Partnership· France· 2022· Entertainment
Turning your fiction into reality
Netflix explored the power of making a show's fiction into their fan's reality with a crafty partnership.
To celebrate the launch of 'Emily in Paris' Season 3, Netflix partnered with McDonald's to bring back the infamous 'McBaguette'. As Emily fights to win the McDonald's advertising account, fans of the show could enjoy various items from an 'Emily in Paris'-themed menu in McDonald's restaurants across France. A perfect brand partnership for two Americans who found themselves in a foreign land.
The work
