Activation· France· 2023· Automotive
Hacking a product problem
Renault is the leading electric car maker in France, and set about tackling the biggest barrier to the electric transition - the small number of electric charging points.
Renault is the leading electric car maker in France. As the leader, they have made a habit of fighting against the biggest barrier to the electric transition - the lack of charging stations. With over 1m electric vehicles in France, but only 80k charging stations, the brand decided to create the “AirBnB for plugs”: a P2P app that enabled e-vehicle users to connect to other people’s home chargers. The activation won the brand a Creative Strategy Grand Prix at Cannes in 2023.
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The work
