Digital· Canada· 2023· Consumer Electronics
How SkipTheDishes used data to deliver real value
Many brands trying to deliver on a purpose fail to land it credibly, or turn it into real business results. A Canadian delivery service did both, with a smart use of data when inflation was skyrocketing.
SkipTheDishes launched the "Inflation Cookbook," a tool that suggests recipes based on weekly ingredient price drops. It utilizes real-time pricing data and allows users to add recommended ingredients to their shopping carts. The Inflation Cookbook attracted 28,600 weekly users, generated 400 million media impressions, and brought over 3,000 new customers to SkipExpressLane in its first week. By December 2023, it is estimated to save Canadian families a total of $21.8 million.
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The work
