OOH· UK· 2024· Entertainment
The basics of a launch
Sky Sports were launching their new Tennis channel in early 2024. At a slightly awkward time. Between Grand Slams, with an Open just finishing. The launch ended up being a lesson in getting the basics right - entertaining, exciting, and watchable.
The work to launch the new Sky Sports Tennis channel was very simple. Some eye-catching special-build OOH, and a TV ad that threw it right back to that famous Sony 'Balls' ad. Nothing particularly fancy, but everything very well-made and enjoyable. Not all launches change the world. Some just let you watch tennis. And if you're a tennis fan, then this work got your attention.
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The work
