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Briefing 101
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Briefing 101
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Blog
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Briefing 101
Whether you're just getting started or already a pro, here's everything you need to draft and present a brilliant marketing brief
Briefing 101
Everything you need to write a great brief
Overview
📄
Brief Templates
👌
Writing the perfect marketing brief
🖌
Writing the perfect creative brief
Deep dives
🏃
Getting started
🩺
Defining your marketing challenge
🎯
Setting objectives
🗺
Segmenting the market
🔎
Finding your target audience
🤑
Writing a value proposition
🔑
Crafting your key messages
💎
Generating insights
Finishing touches
📏
Summarising market research
📝
Getting the admin right
🪄
Making your brief inspiring
📣
Briefing your agency
All resources
Overview
Deep dives
Finishing touches
Deep dives
How to start writing a marketing brief
Everything you need to do before you start writing your brief.
How to define your marketing challenge
How to write a sharp problem statement for your marketing brief to inspire your agency and get to better work.
How to set marketing objectives
Everything you need to know about setting SMART objectives.
How to segment your market
Building a map of your market. Why you need one and how to create one.
How to find your target audience
Everything you need to know about finding and describing your target audience.
How to write a value proposition
Learn to craft a compelling value proposition for your brand.
How to craft key messages
Key messages are what you hope your audience will remember after they've seen your campaign. Learn how to craft them in this article.
How to find an insight for your brief
What even is an insight? And how do I know when I've got one? Find out here.
