Briefing 101

Whether you're just getting started or already a pro, here's everything you need to draft and present a brilliant marketing brief

Briefing 101
Everything you need to write a great brief
Overview
Deep dives
Finishing touches
📏
Summarising market research
📝
Getting the admin right
🪄
Making your brief inspiring
📣
Briefing your agency
All resourcesOverviewDeep divesFinishing touches

Finishing touches

How to summarise market research

Avoid the 100-page briefs by learning how to summarise your marketing research into actionable, snackable insights.

How to get the admin right

Tie a pretty bow on your brief with all the detail your agency will need.

How to make your brief inspiring

There's nothing worse than a boring marketing brief. Find out how to make yours more inspiring here.

How to brief your agency

Top tips for delivering your brief to your agency or creative team.
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