Briefing 101

Whether you're just getting started or already a pro, here's everything you need to draft and present a brilliant marketing brief

Briefing 101
Everything you need to write a great brief
Overview
Deep dives
Finishing touches
📏
Summarising market research
📝
Getting the admin right
🪄
Making your brief inspiring
📣
Briefing your agency
All resourcesOverviewDeep divesFinishing touches

Overview

Brief Templates

Find the right template for your project - whether big or small.

How to write the perfect marketing brief

For those briefing an agency, here's everything you need to know to write a great marketing brief.

How to write the perfect creative brief

For those briefing a creative team, here's everything you need to know to write an inspiring creative brief.
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